Your cargo shorts aren't a personality. Your mustache wax collection is getting out of hand. You drive a truck and a scooter.

This is for dads who wear flamingo shirts to PTA meetings. Who use flip-flops like a Swiss Army shoe. Who think "business casual" is a suggestion, not a rule.

We sell clothes that make zero sense but somehow work perfectly. Things with pineapples (you decide which way they point). Pants that shouldn't exist. Underoos that tell stories.

Your kids will be embarrassed. Your spouse will question your choices. Other dads will secretly be jealous. This is the point.

Dad fashion doesn't have to be boring. It just has to be you.